simplyOPMTM – Online Presence Management
simplyOPMTM is our way of connecting your business with the world wide web. Our online presence management service combines several elements of the internet from web design and development, blogging, search engine optimization (SEO), pay per click (PPC) marketing, reputation management, directory listing, social media, and link sharing, just to name a few. Creating a long term positive presence online is imperative for your organization. simply180 accomplishes this by combining these elements in strategic ways that build and strengthen your companies brand and message.
The Online Presence Management process starts with developing a plan and setting goals for your business. These goals will define the simplyOPMTM strategy. Once your campaign launches, we begin an ongoing process of analyzing daily analytics. Our goal is to improve the organic activity rather than using paid placement approaches.
“Online marketing is ever changing, your competitions marketing strategies are improving, are you keeping up?”
simplyOPMTM works for any size business, whether it is a small business or a major corporation. We can develop a customized plan that meets the needs of your organization.
Business Goals
simply180 will work with you to determine quantifiable goals for your online presence.
Keyword Selection
simply180 will assist in determining your search keyword phrases that are important to the success of your business and monitor changes in search activity relative to these terms.
Pay Per Click (PPC) Management
simply180 will manage your PPC campaign on the major search engines for you. These can be low level campaigns to assist in increasing your success or extensive PPC campaigns to engage consumers and get more clicks .
Blogging
simply180 will configure your blog and manage the content to aid in reaching your goals.
Press Release Distribution
simply180 will distribute your press releases to various websites of interest.
Landing Page Development
simply180 will build your landing pages focusing on specific activities or campaigns bringing your visitors to specific pages on your website.
Website Hosting
By hosting your website, simply180 enhances its ability to make changes rapidly and to use features developed across our simplyOPMTM customers.
Directory Listing
simply180 will identify online directories and specialty search engines that pertain to your industry and get your organization properly submitted.
Social Media Activities
simply180 will establish a presence for you on the major social media sites.
Why invest in your online presence?
1) Consumers Are Looking Online
According to the Nielsen Global, 77.4% of North Americans search the web on a daily basis. With the endless supply of widgets and gadgets, our everyday usage of the internet is increasing rapidly. Is your company, easily found online? It’s difficult to believe, but if your business is not found online, your competitors are gaining the business.
2) Coupons and Discounts
With the economy still hurting many households, people greatly appreciate coupons and discounts. Consumers are more cautious in their spending and are more willing to search the internet for lower prices. How are you accommodating to your coupon-conscience customers? Groupon and other “deal-of-the-day” sites are reaching these shoppers and as a result, have seen phenomenal growth in less than a few years. Your coupons and discounts should be easily found on your website and on third-party listing directories.
3) Attention Spans Are Dwindling
Your website needs to be engaging and customer oriented or you will lose the viewers you work so hard to get. You have to keep the attention of the “ADD” web-surfers, and the best way to do that is with a web video. Just like your website, your video needs to be easily found by your target market.
4) Social People Use Social Media
“Follow Us” and “Like this page” are the hottest phrases right now. Is your business leveraging them? Facebook and Twitter have become a necessity for businesses these days. Why? Facebook has over 500 million active users and Twitter has over 50 million. 1.1 billion eyeballs viewing your website are reason enough to get involved, but reaching specific audiences is the real reason. With social media, you leverage a specific target market and create a following for your company. Someone “liking” or “following” your company also serves as a spokesperson for your company to their friends. In today’s market, a profile in the major social media sites is important, but it only works if it is integrated with your website.
5) People Put Value on What Others Say
Have you ever read a review of a movie that changed your opinion of what you saw? Reviews can make or break a business. No company is perfect but reading one bad review will have a direct impact on your bottom line. These days, consumers have an unprecedented amount of power because of their ability to affect your online reputation. Providing excellent customer service is of great importance. You should be active in trying to receive online reviews from your happy clients. Whether you choose simply180 as an online presence management company or do the monitoring in-house, you need to make sure that your online reputation is favorable.
6) We Need You
People love to feel like a part of something. Whether it is a club, organization, or a website, people enjoy “fitting in.” A membership program can increase loyalty and it is easier than ever to form a quality program. simply180 assists you in targeting your clientele and forming a community. The advantages of a community are loyal customers, a stronger brand image and industry leadership and authority. We create your community through the use of social media (Facebook, Twitter and YouTube), blogs (focus on growing subscribers), newsletters (focus on growing subscribers), and sponsorships (relevant advertising to grow you community).
7) Researching On Mobile Phones Is Becoming Second Nature
Whether you are hanging out with friends, driving in the car or sitting down for a meal, the phrase “Google it” is bound to come up. The capabilities of smartphones these days are so amazing that we pull it out without hesitation to find our way home or a find a near-by restaurant to grab a bite to eat. So when someone searches for your services and your website comes up, are they provided with a quick and optimized version of your website for their phone? Does your website even have a mobile friendly version? Mobile phone usage will only keep progressing and hopefully, your online presence will too. Text advertising or advertising through phone applications is also increasing in popularity and showing great results.
